If I had to sum up the purpose of a funnel in just one line, I’d say this:
It creates more benefits for your audience and more profits for your business.
Or, to put it another way, it’s about helping others while helping yourself. You get to make a difference while making money. That’s win-win.
DEFINED: A sales funnel is the customer journey from not-a-customer to paying customer to repeat customer. In other words, it is a planned path toward purchases with several points that facilitate movement throughout.
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