The Internet Marketing Newsletter – Issue 164

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The December 2024 IM Newsletter is now available for your enjoyment.

Inside, among other features, is an excerpt from an audio interview with a successful marketer. The full audio is also available.

In this issue:

  • Marketing 101: dumbing it down vs. simplifying it up
  • Why business expansion is getting tougher (and what I’m doing about it)
  • Beyond demographics: how technographics can boost engagement and loyalty
  • TikTok may enable creators to build AI bots in their likeness
  • Claude AI: the best AI for persuasive copy?
  • How to build your own AI search engine (and leave Google in the dust)
  • John Assaraf interview
  • The throwback strategy: turning yesterday’s emotions into today’s sales
  • How to unlock unlimited ideas: boost engagement and skyrocket sales with this game-changer
  • Secret fortune: why smart marketers are obsessing over reviews
  • Life after cookie death: the smart marketer’s survival guide
  • Million dollar business ideas for 2025: 51 huge opportunities you do NOT want to miss (part 1)
  • and more!

For more information and to see what prior issues of the newsletter have contained, visit this page:

http://dabnewsletters.com/

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Reverse AI Prompting for Marketers

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AI (artificial intelligence) is quickly becoming a staple in the arsenal of tools online entrepreneurs use to establish and grow their business. But one of the biggest problems they have with it is understanding how to prompt properly for what they need.

One process that can help you immensely is called reverse prompting. It’s like deconstructing a dish so that you know what the ingredients are and how to get the perfect end result.

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Google is Dying – What It Means For Marketers

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If you’re an online entrepreneur, chances are you’ve had a heavy focus and dream of achieving top ranking in the SERPs (search engine results pages) on Google. You might even go so far as to say you’ve been limited in your success due to their rigid SEO (search engine optimization) rules, algorithm updates that upend your business overnight, and heavy competition.

All of that is about to change. This is good news for you – bad news for Google. The Wall Street Journal recently reported that “Google is for old people – that’s a problem for Google.”

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How to Make Money Online with AI

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Until recently, solopreneurs had to flounder and struggle through the journey without any viable form of support. Unless they had deep pockets for personalized one-on-one coaching, chances are they’d have many setbacks as they learned the ropes.

Then came the emergence of artificial intelligence (AI).

Unlike most gadgets in this industry, this one truly is so easy anyone can use it. You just chat with it, like you would with a friend.

But even though it exists and is readily available, many still don’t know how to wield the power of AI to their benefit financially. One of the most-asked questions since this technology launched is, “How do I make money with AI?” I’m about to show you, and what happens after that is up to you!

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7 Ways to Sell Digital Products from Your Site

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Selling digital products has become a popular way to generate income, but not everyone is comfortable relying on third-party platforms to do so. These platforms often impose additional fees, dictate strict rules, make you wait for approval, and limit your control over the customer experience.

While they may seem convenient, they can dilute your brand and eat into your profits, leaving you feeling like you’re working within someone else’s framework instead of building your own.

When you sell directly from your own website, you take full ownership of your business. You control every aspect of your branding, from the look of your site to the tone of your communication.

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The Gratitude Effect

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Module Overview For The Gratitude Effect…

Course Introduction

A short introduction to the course laying the foundation of what will be shared over the course of the 4 modules. What to expect as a student and how to make the best use of the course.

Module 1: Understanding Gratitude And Its Benefits

  • Practicing Gratitude During Difficult Times
  • The Energy Of Gratitude And Its Influence On Your Well-Being
  • The Influence Of Gratitude On Relationships And Communities
  • Module 1: Important Takeaways
  • Module 1: Exercises

Module 2: Creating A Daily Gratitude Routine

  • Simple Gratitude Practices
  • Start A Gratitude Journal
  • Go Digital: Use Gratitude Apps
  • Finding Gratitude In The Small Moments
  • Module 2: Important Takeaways
  • Module 2: Exercises

Module 3: Using Gratitude To Strengthen Relationships

  • Gratitude In Personal Connections
  • Effective Ways To Show Gratitude
  • Gratitude In Professional Relationships
  • Module 3: Important Takeaways
  • Module 3: Exercises

Module 4: Practicing Gratitude During Difficult Times

  • Gratitude As A Tool For Perspective
  • Acknowledging Hardship And Practicing Gratitude
  • Building Resilience Through Gratitude
  • Module 4: Important Takeaways
  • Module 4: Exercises

Final Remarks

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